John BESLEY, Michigan University, United States
Within the MORE-PE project, we built a typology of institutes based on the activities they use to engage different audiences. Combining different sets of variables regarding types of communication activities conducted (public events, channels of communication, social media channels), and types of audiences addressed (public and stakeholders), we profile the ‘communicative action’ of institutions across countries. Three different profiles are identified, which highlight different sources, channels and formats of communication across the eight countries studied.