Giuseppe PELLEGRINI, OBSERVA Science in Society, Italy
One area of focus within the MORE-PE data is self-reported perceived successfulness of current public engagement efforts and whether current engagement spending is adequate. This paper will describe efforts to explore what other variables are associated with both types of measures. This will be done in the context of past strategic communication research literature that highlights perceived successfulness as a potential indicator of engagement quality. Initial exploratory analyses using American data suggest that key statistical drivers of perceived successfulness and desire for additional resources include the depth of past engagement efforts along with the availability of engagement experts within a research unit. Discussion will address the degree to which this data provides an argument for putting increased attention on building science