A comparative analysis of Antibiotic and Antimicrobial resistance awareness in Europe and Sri Lanka

  Risa MORIMOTO, SOAS University of London, United Kingdom
  Martin BAUER, LSE University of London, United Kingdom
  Priyangi JAYASINGHE, MIND Sri Lanka, Sri Lanka
  Mohan MUNASINGHE, MIND Sri Lanka, Sri Lanka

Antibiotic and antimicrobial resistance (AMR) threat is a global challenge and policy responses are often addressed with awareness raising communication campaigns to influence health-related behaviours.
 
This study conducts small-scale antibiotic & antimicrobial resistance surveys with various communities in Sri Lanka to investigate how to better incorporate specific local contexts into larger survey designs, such as the EU Eurobarometer survey. This would make important contributions to improving survey methods for ‘One Health’ approach in AMR data collection. The study compares the AMR survey datasets, which are obtained from the matched regions in Sri Lanka and the EU. We extract the main characteristics from each survey design, while paying special attention to key socio-economic drivers that potentially influence the antibiotic and antimicrobial consumption behaviour.
 
By enhancing our understanding on the regional variation in AMR awareness and demonstrating the role of cultural factors in influencing perceptions of AMR risks and attitude, this study highlights priority areas to address in relation to AMR when developing communication campaigns.
 
Acknowledgement: The study was funded by a research grant from UKRI Research England under the Bloomsbury SET, UK.
 

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